Live the Magic with Coventry

Empowering ourselves with daily magic

Easy Winter Solstice Celebrations!

winter solsticeThe longest night of the year has been a celebration in cultures all around the world. Bells were rung, loud noises made and lanterns lit throughout the night to ensure safety from negative energies and the light’s return the next day. It is a great time to teach your children, and yourself, about the traditions and history of Solstice as well have some fun the whole family can enjoy!

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Take a zen moment in the center of holiday chaos

Zen momentI would love to interrupt your normal December programming with a moment of Zen. (nod to John Stewart and the Daily Show)


This moment of zen is of your choosing and we give you permission to step away from the expectations of this high holiday season and back into the quiet of the center of your spirit.

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Rolling into the New Year with a Retrograde


The Mercury Retrograde Spell Box is the perfect tool to get in front of the mayhem that this astrological aspect can cause. Pre-shadow begins December 1 and intensifies as it approaches December 19. This is normally when those annoying little miscommunications begin, with their effects felt through the rest of the retrograde which runs through January 8.

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Lighten Your Load

SC DecemberDepression Lifter Spell Caster Card


The Depression Lifter and the Friend Maker Spell Caster Cards are included for free

with all December purchases!


Lift the heavy cloud of depression from your life with December’s Depression Lifter Spell Caster Card. Shake loose of dark thoughts, damaged self worth, and the thick haze of sadness.

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Yearly resolutions failing you? Make an Affirmation instead

Dec16 Feature15% off Affirmations candles in December

Use coupon code DEC16


New Year’s resolutions rarely work. We approach the New Year reflecting on what changes we’d like to make in our lives in the coming year and set grandiose resolutions. Unfortunately, these extreme resolutions rarely work.

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Your Magic is Nothing but Hocus Pocus

HOCUSBy any name, when you send out a prayer, wish or intention to create change in your life, you are engaging in magic. It’s a wonderful and exciting cycle of co-creation that starts with a need that leads to inspiration (or desperation) of what spell is required, moves to will and intent to create change and then lands in trust.

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Home Clear and Bless - A Witches Union Spell Box

SB HCDon’t get stuck in a quagmire of dirty energy, take a broom to all the corners and get that stagnant muck out of your house with this month’s Home Clear and Bless Spell Box. Get rid of the old and make room for the new! This spell box comes complete with Wicked Good Smudge Spray, a Power Votive Coventry Glass candle holder, a Happy Home Blessed Herbal Votive candle, and a spell crafted by our resident enchantress, Jacki Smith.

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Where are my Witches?

Where are my Witches?

It’s been almost 48 hours since I heard that Donald Trump is our president elect and since my friends were sobbing in fear, anger and frustration over this difficult election.    It has been almost 48 hours that I have spent contemplating what this means to me as a woman, mother, wife, boss and witch.   If you don’t know this about me, I am in an interracial marriage, have a mixed race daughter, and  I have many family and friends who are LGBT.  These fears are mine as well as yours.   I don’t even think I have fully embraced all of my emotions around this.   It’s been almost 48 hours and I am watching a wide range of emotional responses in the people around me from shock, shutdown, rage, protecting, and destruction.

I woke up, 24 hours into this new reality, and knew the position I hold in my community is more important than ever.   As an owner of Coventry Creations, writer, teacher, healer and activist; my job has always been to create a safe space for others like me.  This is a spiritual and physical space where my extended community can explore their spirituality, talk about their unique concerns, share their fears, find guidance and sometimes just look for companionship.

My job, Coventry’s job, Candle Wick Shop’s job is still the same and now more important than ever.   Your job as a store owner, teacher, reader, healer, guide, celebrant, community member is more important than ever.    I call you my witches because in your own way, you are my healers and magic makers.   By any religion or spiritual path, I lovingly embrace your witchy side and call to you all to spark up your magic, stay strong, support your community and listen.  Listen to the fears and let them fall away in healing love.  Listen to the whisperings of discontent and cleanse it of evil.   Listen to the hearts of the people around you and know that in the end we are all on the side of humanity. 

Let me, or any of us at Coventry know how we can help and support you.  If you are a business or a direct customer, we are here for you.   We love you.  


Jacki Smith & All the staff at Coventry.





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The Big Spiritual Cleansing

SPIRITUALSpiritual cleansing is not just for the external energy around you, it’s for your own junk too. Many clients have come to me thinking that they were cursed or even haunted by an energy that was creating chaos and trauma in their life, but when we got down to it, it was their own self-judgment that was leaking out into their world and mucking up the place.

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Grant Me the Serenity

SC NOVCalamity Calmer Spell Caster Card


Humpty Dumpty sat on a wall, Humpty Dumpty had a great fall, and all the king's horses and all the king's men couldn't put Humpty Dumpty back together again. Let's face it, if Humpty Dumpty hadn't been sitting on the wall, teetering on the edge, day after day, he never would have hit the ground.

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Miss America May Have Had it Right

FEATUREWhat this world needs is a little peace, love and understanding. This isn’t a pageant but we are all thinking it. The Limited Edition World Magic Peace candle is a perfect fit, even if it isn’t a size four.


Intertwine your personal prayers for peace with the collective wishes of humanity to form a web of peace around the globe.

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We want to bring 25 years of magic to you

25 years of making magic....  

Can you believe in 2017, Coventry will have been making magic and spreading it around the world for 25 years?    At our estimate, by the end of 2017, we will have made nearly two million candles.  That’s a lot of magic and a lot of wishes fulfilled.

To celebrate our Quarter Century, Patty and I want to come to you!  We want to visit our retailers, meet and greet your customers, teach some classes, do some readings and celebrate 25 years of continual Coventry magic. If you are interested in getting in on the 25 Years of Magic tour schedule fill out the information below and myself or a Coventry Magic maker will contact you to sort out the details.

Follow this link to the request form


Keep it magic!
Jacki Smith
Enchantress, Coventry Creations



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2016 Best Aroma Product of the Year!

WG Smudge Spray WinnerWe get to do a little boasting here at Coventry, our Wicked Good Smudge Spray was just named the Aroma product of the year by COVR (Coalition of Visionary Resources). This is a pretty big deal in our world as this award is voted on by hundreds of store owners and product users all over the country.

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Honor Thy Mother and Father

ancestralAnd that jumble of grandparents, great grandparents, and all of the rest of them.  Standing right behind you.  Whether you call it All Saint’s Day, Halloween, the Day of the Dead it is a time when those closest to us come through the veil, not to frighten but to bring blessings, share love, and allow you to connect with them on a deeper level.


Modern Witch tradition makes Halloween spooky, but the longer standing history is that this is a day of celebration with the loved ones who have helped shape you into the person you are today.  Even if there is hurt and pain associated with them, this is the time for amends to be made and family wounds to be healed.  From the harshest beginnings we are given the opportunity to thrive and evolve.  It is from the darkest moments that the greatest potential for light is created.


Ancestors are in our blood


Cultures all around the world revere ancestors as a large part of their spiritual practice.  In West African traditions, ancestor altars are created by the largest tree on your property or in the kitchen of your home.  In China, they create a high altar in the main room to watch over the family.  In Rome, they would have Spirit Houses by their front door for their ancestors to protect the family and home from evil entering.  Reclaiming or creating your own ancestor reverence helps ground you in your cultural roots and give you a strong base to grow from.  Why do you think we are in the midst of a ghost hunting craze?  We are disconnected from our foundation and need to find some way to reconnect with the spirit realm.


No matter what the story of your ancestors, they are in your blood and their actions got you here today.  When they pass in full from this world to the next they leave behind the issues, fears, and hurts that limited their ability to love while they were human.  Even the nastiest ancestor, once they pass on, is working on making amends for their negative actions.  Bringing blessings to you and your life are a way they can do that.  Put them to work!


Why it works


I have an ancestor altar in my office at Coventry.  I put it there rather than my home because I was in the midst of moving and was not sure how long I would be at the new place.  I needed a place where I could secure my roots; so in the office it went.  My people love it here.  Once I moved them all to my office and talk to them regularly, I discovered that many of them were entrepreneurs and risk takers in their lives.  From the Grandfather that my Dad never knew who started a machine shop that employed his whole family, to my Grandmother who ran a daycare out of her home after her husband died to keep all of her kids in decent schools.  They lend us the energy to weather any storm, resolve issues and general blessings.


My ancestors protected my old house until it was time to go, and then they pushed us out.  When there is a lot of negative influence in my life, my ancestors make themselves known and let me know to feed them energy so they could work in my life.  Glasses of water move from the counter to the floor and once a roast that flipped out of the roasting pan and slid across three door jambs to land in front of their altar.  Sometimes it’s pictures that move on their own or the door that opens on its own to show us where the item we were looking for was stored; in any case they talk to us.


Start your own tradition


You don’t have to subscribe to any one tradition, you can start your own, but there are a few key universal ingredients for an ancestral altar.


A place to start – You need a place that is only theirs.  This is where you build your altar and set your offerings to them.  It is a special, reverent place; not the junk collecting place.  This is not where you go through your mail or put your dirty shoes on.  Give them a place of honor in your life.


Pictures or items from your people - Let your ancestors know who you are talking to by adding their photo to your altar.  Make sure only people who have passed on are in the photos.  You can also add their name and birthdate or if that is not available put on a piece of paper “My beloved Ancestors; known and unknown.” No worries if you are adopted, you got to choose your family and they choose you – it’s even more powerful!


Water – A universal symbol of the communicating with the spirit world


Candle –This is a universal symbol of spirit, use it.  White is most often used, but if your grandma loved blue, honor her with a blue candle.


Flowers – This is another universal symbol of bringing the spirit world into the living.  A fresh bunch of flowers is an excellent offering for your ancestors to give them some physical energy to use in this world.


Treats – Your ancestors all had their favorite treats from cigarettes to candy (or maybe candy cigarettes) and leaving them an offering is a sign of love and respect.  Offerings give them energy to use to bring blessings into your life.


Food – Give them a little of Sunday dinner.  Giving them food, especially food they liked while living, is a boost to the energy they use to help you in your life.  You see, they need tangible physical energy to create tangible physical change in your life.


There are many traditional prayers to use, but I start with a simple invitation for them to join me and a little conversation.  I talk about what I learned about them, how they have helped me in my life and what struggles I am experiencing now.  I ask for their guidance and then spend quiet time in front of the altar in thanks for all that they have done.  The biggest ritual I do for my ancestors is collecting things over time that they enjoy.  For instance, I have a door lock that is in pieces for my Uncle Maury.  He was a locksmith and loved to re-key locks.  I learned my Grandmother Teeny loved angel food cake.  Whenever I find an individual size at the store, I know she wants to talk to me.  My Uncle Pete loved to play Euchre so I made him a “Go it alone” hand and have that with his funeral program.

Temporary or permanent it’s a good practice to start your magic with your ancestors; they have your back!

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Burn Up Your Future!

BurnUPWell, really we want our candle magic to help light the way forward, not start the next forest fire!  Candles have been used in magic since time immemorial; the simplicity of candle work is very appealing and vastly powerful.  


No two candles, whether machine or handmade, will ever react the same way when lit for magical purposes.  Each candle will be a unique experience.  When dedicated and lit, each candle displays its unique personality that is shaped from your desires and is interpreted by the tiny fire elemental housed within the flame.  Communication from each candle will vary slightly, depending on the task it is assigned and how well you have aligned your intention with it.  It will also depend on whether you are paying attention to it.


Try this exercise the next time you do a candle spell:


As your candle burns, free your mind and concentrate on the candle.  Watch how the smoke rises, the flame dances, and listen to the sound it makes.  The smoke may rise to the east, or waft to the south, the flame may flare up or dwindle, and the sounds may be of a popping nature or you may be startled by the wax dripping down the side and pooling in the holder.  Ask yourself how these actions relate to the magic you are casting.  The answers you perceive are often startling and revealing about the true nature of your desires.

Take the time to pay attention to the flame during your next magical working and be open to the messages coming through!

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You and Your Witchy Ways

WitchyThey come out of the woodwork this month, all the Halloween witches that just love October and witchy the trappings that make them feel magical; kind of like Sunday Christians.  Being a Halloween witch is a good start, but let me give you some things that you can do all year long to earn that Witches Union Card and master your magical self.


Give yourself the authority over your own well being.


You are the decider in your life and there is nothing more magical than a choice made from intention and empowerment.  If you are in a crappy situation, make a new choice every moment, every day, to see your way out of it.  Baby steps may be what it takes, just make sure you are stepping and not standing still.


Connect with a power greater than you.


You are part of a greater consciousness and the path that you choose to connect with that higher power is less important than connecting.  Pagan, Buddhist, Jewish, Christian, Agnostic; it doesn’t matter.  Dogma is more interested in the Divine than the Divine is interested in dogma.  When you seek communion with your higher power you are filling the energetic voids created by stress, grief, anger or any of the negative emotions that plague your every day.


Understand the value of your ancestors.  


You are the culmination of all the hopes and dreams of your ancestors.  Good or bad, they have paved the way for your life today and they are the spirits that are most invested in your success.  Your ancestors are free of the personalities that made up their human lives and only have your highest good at heart.  With every legacy left to you by your ancestors there is something to be healed and a blessing to be embraced.


Don’t settle for failure; dig deeper and find what is broken


Magic is all about reaching outside of your comfort zone.  If you could have, you already would have and failure is just a sign that you need to shake it up and challenge your beliefs.  Witches know that a good spell makes you nervous and challenges you to be more than you think you can be.


Listen to your divine self

Your divine self or higher self is the part of you that is always connected to the Divine (by any name you use).  When you are quiet and gentle with yourself you can hear the messages of your higher self and they always take you in the correct direction.  The more often you take the time to meditate and listen, the louder your higher self is and easier it is to hear the guidance.


Face your fears with courage


Courage is not a lack of fear, but an embracing of fear.  Fear is a tool that your ego uses to stop you from doing something that threatens your sense of self.  Sometimes that sense of self is damaged through experiences and needs a bit of healing, thus the need to face your fears with courage and create a new experience that writes a new sense of self.


Know your boundaries


Some boundaries are for keeping and some are for breaking; know the difference.  There are no hard and fast rules to guide these boundaries and your needs for them will change from year to year and experience to experience.  Know that they are always moving and always important because unrestricted growth can quickly become cancer.


Perform random acts of kindness


When you do kind things without reward out in the world, you build your magical bank account.  Wild magic is that force at work in everyone’s life bringing luck and fortune, but it is how you feed your wild magic that will make it good or bad.


Choose your acts of respect for the earth we live on  


Whether you believe we are guests on this earth or entitled to all that it has to offer, we have to keep it in good shape to support us.  Choose your activities and let them become habits and grow.  Just start with one thing, master it, and make it part of your day, every day.


Play and allow your inner child to awaken your magic


Magic comes from your inner child.  It is that innocence to trust in the universe, trust in humanity, and trust that wishes do come true that magic is born from.  Even in your most desperate moments you suspend all doubt and believe that miracles can happen and it is your inner child that makes this possible.  Get out your crayons, coloring books and glitter and help your inner child love the world.


Cast spells when you need them and be purposeful in your actions and intentions


The most powerful time to cast a spell is when you need it.  You don’t have to wait until everything is perfect because life doesn’t work that way.  Don’t sit there and suffer, take action when you need to and be purposeful about it.  Set a clear intention and dig deep to find the issue under the symptom and craft your spell from there.  Remember, magic = healing.


Do the work and practice, over and over again  


Magic does not work by a timer.  There is no guarantee that 3 days from now you will get a $100,000 check because you cast a spell.  You do your work, set your intent, light your candles, wear your oils, arrange your crystals, and see what happens.  Then you do it over and over again.  You do all this while you go out there into the world and do the physical work that supports the energy that you put into your spell.  When you do both, you spell manifests faster and you find the errors quicker.


Start every day with gratitude


Gratitude is magic on steroids.  When you start every day and every spell be being grateful for the bounty in your life, you are infusing it with jet fuel.  Any moment that sets you off into a downward spiral can be rerouted by a quick recounting of your blessings and finding gratitude in the moment.

Witches are not a religion, but a state of being.  You are a witch when you know there are energies at work outside of what you can touch, taste, and feel.  You are a witch when you empower your ideas with the vibration that will facilitate their manifestation. You are a witch when you make a wish and then do the work to make it come true.

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Witch’s Altar - A Witches Union Spell Box

SB WASure, magic isn’t a race but anything that saves time is in demand these days.  Set up your altar on the double with the Witch’s Altar Spell Box.  Perfect for those new to the craft or for those of us that just like the one box fits all simplicity.  Stop fussing about and get your magic on!  This spell box comes complete with four elemental candles, four of the new Power Votive Coventry Glass candle holders, a Witches Brew Original candle, and a spell crafted by our resident enchantress, Jacki Smith.  Get your limited edition spell box today!

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A Whole Lot of Magic - The Witch’s Union Spell Caster Club Cards

Make a Wish Spell Caster Card


SB WA1When was the last time you swung on monkey bars, jumped in a mud puddle, danced wildly in the rain or skipped stones on a placid lake?  Being a grown up all the time isn’t always fun .  Sometimes that inner child needs to get let loose on the playground, both in daily life and in magic.  Stop being so serious, light a candle and make a wish.  That simple.  Bring the joys of childhood into your magic with September’s Make a Wish Spell Caster Club Card.  


On Ice Spell Caster Card


Some people just won’t quit.  You know exactly who I am talking about, the people who pester, bother, and harass as if it is the sole purpose in their lives.  Don’t let them skate over you and make them stop being a bother with September’s On Ice Spell Caster Club Card.  The On Ice Spell is perfect for when you need to freeze someone in their tracks.  

The Spell Caster Club Cards use everyday objects and Coventry Creations candles and oils to make all your wishes come true.  Crafted by our resident enchantress, Jacki Smith, these spell pack a punch.

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Bring Your Bail Money

WB ALLNot so long ago women without a permissible reason to be out late at night were often suspected of witchcraft.  Ladies night was not a good enough excuse.  Thank goodness times of changed;  can you imagine the amount of bail money that would be needed on Halloween alone?  Maybe a Witch’s Purse Witch’s Brew candle would raise up enough cash to avoid the pokey for the wilder ones out there today!


Kick up your heels and your magic this month with specials on all of our Witch’s Brew candles and oils.


Use coupon code OCT16 for 15% off Witch’s Brew candles and oils in October.


Honor old traditions and new with the classic blends of dragon’s blood, juniper, rose, vetiver, myrrh, mugwort, date, frankincense, jasmine, and amber musk; the standards of witchcraft for generations.  That’s what the Witch’s Brew candles and oils are based on; the powerful classics.  


Original Witch’s Brew - Blended to strengthen the spirit, enlighten the soul, energize and empower any spell.  One size fits all spells!


Dragon’s Blood Witch’s Brew  - Awaken the inner dragon and set fire to intentions with this smoky resin.


Evil Eye Witch’s Brew -  Catch those trouble makers in a sticky web of protection over you and yours with this juniper and rose blend.


Witch’s Purse Witch’s Brew - Fill your pockets with all the precious things in the world with this sweet rich blend of bergamot and date.  Taste the sweetness of life!


We’re always looking for ways to add to the magic and this month we are introducing a little sparkle to our magical products.  See our website for the newest offering, Coventry Glass candle holders; specially designed for use with our candles.

Coventry Creations has taken the guesswork out of selecting the right candle by putting together the perfect combination of oils, colors, and then crafting them with a purpose.  For nearly twenty five years, all of our candles and oils have been hand poured when the moon is right, in a sacred space and with added blessings.

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Not Like the Movies

GC SEPatrick may not wrap his arms around you and destroy your pottery.  Nor will you necessarily look like Demi Moore, but if you are looking to get a little closer to someone on the other side hosting a séance is a simple way to do it.  All joking aside, when tapping into other worldly things you want to make sure you are protecting yourself and your space.  Not all ghosts have good abs, or intentions, so use the following steps to keep yourself safe.


Here is what you will need: the Séance Ghost candle, Blessed Herbal Protection oil, a protection blessing of your choosing, some sort of paper or board with yes or no written on it, and a pendulum.


Find a quiet space that allows you to focus on the task at hand.  Send the kids out to play while you prepare to meditate on Dirty Dancing….I mean, contact those beyond.  Once you feel that you have found the right location lay out the instruments for your séance.


Before you begin your séance it is important to protect yourself and your space.  Pour a few drops of Protection Blessed Herbal oil onto your fingertips.  Rub it into the candle and your divination tool.  Touch your fingers to your third eye and heart chakras.  Really, anywhere that suits you; dab your doorways, floors or the tip of your nose if it feels right.  


Once the Protection oil has been placed, light the candle and recite your protection affirmation or use the blessing that comes on the Séance Ghost candle.  This candle is made to help your voice resonate on many planes and for your message to be focused.  Use the pendulum to ask your questions.  Don’t forget to note down the answers and consult them for clarity and consistency.

When you open a door you have to remember to close it.  After you are finished, politely thank them and anoint yourself with the Protection oil again while firmly but nicely saying goodbye as many times as you need.  

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