Coventry History

Tenacity Runs in the Family

 

Coventry AwardsTwenty years ago, before anyone even knew what the law of attraction was about, a smart and spunky 24-year-old quit her day job and started a company that revolutionized the way we approach personal success.  Jacki Smith’s method was unconventional but she knew that her way really worked.  Jacki set out to show people that magic isn’t just for witches and wizards and that we all use magic every day; sometimes without even knowing it.  She created a line of inspirational candles, combined it with her passion for marketing, and created a system she called Creating Your Own Reality.  A year and a half in Jacki invited her sister, Patty Shaw, to join her as her partner in crime.  Together they have conspired to bring about world change one candle at a time.

 

Back in the early ’90s, the New Age market was pretty new itself and hungry for fresh ideas, innovative products, and the people who could bring them into reality.  Jacki and Patty’s company, Coventry Creations, fit perfectly in this niche market and business took off like a shot.  Sales doubled and tripled annually.  Distributors and sales reps were begging to be associated with Coventry Creations; even QVC came knocking at the door.

 

The Blessed Herbal candles immediately became the standard of intentional candles in the New Age industry.  On most days they find it a vast compliment that many variations of the Blessed Herbal candle have surfaced through other companies.  A wise mentor showed them that being copied by other companies solidifies their place as the industry originator and leader; they keep that message close to their hearts on the difficult days.

Home Is Where Your Magic Is

Coventry’s first headquarters was located in Jacki’s kitchen, but after spilling ten pounds of wax on the floor, she made the executive decision to move the operation to the basement.  The UPS driver got lots of presents for schlepping those boxes up that flight of stairs every day.  In the beginning, everything she did was “outside the box.”.  She constructed her own candle molds from pvc pipe and caps and the candles were made upside-down according to industry standards.  All this came out of the mother of necessity and a tiny working budget.

 

Coventry has gone through many changes over the years. Jacki and Patty are never bored with all the ups and downs, trials, tribulations, and successes.  After four moves and lots of personal and professional growth, Coventry is settled in Ferndale, Michigan, a community they plan to call home forever.  Jacki and Patty opened a boutique in downtown Ferndale to be the local retail outlet of their candles.

 

The journey would have not been as enjoyable without the unbreakable bond of sisterhood Jacki and Patty have enjoyed.  Patty Shaw's unfailing patience and confidence, combined with Jacki's drive and courage blossomed into a creative team that is equal to infinitely more than the sum of its parts.

 

“Every day we are working on the next evolutionary step of our company. We wish that you enjoy using our products as much as we enjoy creating them.” —Jacki Smith & Patty Shaw

 

2012 was an amazing year of accolades for the sisters of Coventry.  Not only did they celebrate 20 years in business, they were awarded the Coalition of Visionary Resources (COVR) 2012 Vendor of the Year!  What an honor it was to receive that award from their peers, customers, and fans.  As the award presenter started describing the recipient of the 2012 award, Jacki and Patty were in disbelief that it could have been them. “Two sisters that have worked together for nearly 20 years…” The Coventry sisters kept looking around wondering what other sister teams were in the business.  When their tablemates started poking them, Jacki and Patty realized it was them!

 

Jacki’s book, Coventry Magic, won the 2012 Best in Print for Magic and Shamanism COVR award.  The luggage was nearly too heavy for the plane that year as the sisters flew back to Detroit from Denver, but there was no way those awards were getting out of their sight!  Jacki got through the awards ceremony with many damp napkins and a series of bumbling emotional outbursts.

 

Jacki said she cried almost as much in 2012 as when Patty’s self-published book, the Healer’s Almanac, won as a runner-up in 2009 for the Alternative Health Award.  Writing that first Healer’s Almanac was a journey of many years and here Patty was, getting the recognition of an amazing book.  There are dozens of books in each category that are entered in the COVR awards; being in the top two is a tribute in and of itself.

 

Since then Jacki and Patty have discovered the joy in writing!  In 2014 their co-authored book DIY Akashic WIsdom won another COVR Award and has become a powerful tool in anyone’s personal healing journey.


Over the 20-plus years of taking the road less traveled, Coventry has received numerous awards, from the Detroit-based Metro Times “Best of” awards, to BBB recognitions and display awards at local conventions.   In 2014 Jacki was awarded “Pagan of the Year” from her local community.   You know you have made it when they appreciate you in your own backyard!    With all of these humbling honors Coventry has received, the most important one is the award experienced every time a customer reaches out with a Coventry candle tale.

Featured Products

Affirmation Glass Candle Holders

Affirmation Glass Candle Holders

The Affirmation Coventry Glass candle holder is 4.5” tall and 3” wide and chosen for our..

$9.50 Ex Tax: $9.50

Blessed Herbal Coventry Glass Candle Holders

Blessed Herbal Coventry Glass Candle Holders

The Blessed Herbal Coventry Glass candle holder is 6.5” tall and was chosen just for our class..

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Power Votive Coventry Glass Candle Holders

Power Votive Coventry Glass Candle Holders

The Power Votive Coventry Glass candle holder is 3” tall and was chosen just for our Power Vot..

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World and Witches Brew Glass Candle Holders

World and Witches Brew Glass Candle Holders

The World and Witches Brew glass candle holder is 6.125” tall and 3.25” wide and perfect..

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Angel Affirmation Candle

Angel Affirmation Candle

A sky blue candle with a sweet floral blend, 2 x4 pillar with a 40 hour burn time.  Whether you..

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Goddess Affirmation Candle

Goddess Affirmation Candle

An earthen brown candle with a scent of woodsy patchouli, 2 x4 pillar with a 40 hour burn time. The ..

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Grief Affirmation Candle

Grief Affirmation Candle

A spiritual white candle with an uplifting cypress blend. 2 x4 pillar with a 40 hour burn time. Grie..

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Guardian Protector Affirmation Candle

Guardian Protector Affirmation Candle

A shadow black candle with a green spicy scent 2 x4 pillar with a 40 hour burn time. From without an..

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Healing Affirmation Candle

Healing Affirmation Candle

A royal purple candle embodied with honeysuckle and cedar. 2 x4 pillar with a 40 hour burn time &nbs..

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Home Blessing Affirmation Candle

Home Blessing Affirmation Candle

A redwood color candle scented with warm rose and myrrh blend. 2 x4 pillar with a 40 hour burn time...

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Inner Beauty Affirmation Candle

Inner Beauty Affirmation Candle

A deep aqua candle with a grapefruit and ginger blend. 2 x4 pillar with a 40 hour burn time Replace ..

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Intuition Affirmation Candle

Intuition Affirmation Candle

A brilliant blue candle with a breath of lavender. 2 x4 pillar with a 40 hour burn time. A perfect c..

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Love Affirmation Candle

Love Affirmation Candle

A blush colored candle with a musky woods scent. 2 x4 pillar with a 40 hour burn time. Love comes fr..

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Luck Affirmation Candle

Luck Affirmation Candle

A brilliant orange candle charged with spicy sandalwood. 2 x4 pillar with a 40 hour burn time. They ..

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Meditation Affirmation Candle

Meditation Affirmation Candle

A gentle white candle kissed with an uplifting musk blend. 2 x4 pillar with a 40 hour burn time. Med..

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Prosperity Affirmation Candle

Prosperity Affirmation Candle

A Clover Green candle kissed with the essences of Bergamot and Clove. 2"x4" pillar with a 40 hour bu..

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Soul Mate Affirmation Candle

Soul Mate Affirmation Candle

A Pale Pink candle with a gentle floral blend. 2"x4" pillar with a 40 hour burn time. Two Together -..

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Success Affirmation Candle

Success Affirmation Candle

A brilliant yellow candle with a energetic spice blend. 2 x4 pillar with a 40 hour burn time Success..

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Tranquility Affirmation Candle

Tranquility Affirmation Candle

A subtle hue of lavender sweetened with the gentle essence of ylang-ylang. 2 x4 pillar with a 40 hou..

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Attraction/Love Blessed Herbal Candle

Attraction/Love Blessed Herbal Candle

A hot red candle with a romantic lavender spice blend. 1.5 x 7 pillar with a 40 hour burn time. The..

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Emotional Balance Blessed Herbal Candle

Emotional Balance Blessed Herbal Candle

A deep turquoise candle with an orange blossom essential blend. 1.5 x 7 pillar with a 40 hour burn t..

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Energy and Will Blessed Herbal Candle

Energy and Will Blessed Herbal Candle

  A spicy orange candle with a sandalwood and ginger essential blend. 1.5 x 7 pillar with a 40 ..

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Happiness Blessed Herbal Candle

Happiness Blessed Herbal Candle

A sunny yellow candle with a vanilla and patchouli musk blend. 1.5 x 7 pillar with a 40 hour burn ti..

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Happy Home/Peace and Serenity Blessed Herbal Candle

Happy Home/Peace and Serenity Blessed Herbal Candle

A brick red candle infused with warm rose and myrrh oils. 1.5 x 7 pillar with a 40 hour burn time. ..

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Healing Blessed Herbal Candle

Healing Blessed Herbal Candle

A spiritual purple candle with a mellow honeysuckle and cedar oil blend. 1.5 x 7 pillar with a 40 ho..

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Heart Blessed Herbal Candle

Heart Blessed Herbal Candle

A blossoming lavender colored candle with a matching fresh ylang and lavender oil blend. 1.5 x 7 pil..

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Inner Balance Blessed Herbal Candle

Inner Balance Blessed Herbal Candle

A light blue candle infused with cedar, sage and jasmine oils. 1.5 x 7 pillar with a 40 hour burn ti..

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Love's Enchantment Blessed Herbal Candle

Love's Enchantment Blessed Herbal Candle

An enticing burgundy color with a spicy jasmine blend of oils. 1.5 x 7 pillar with a 40 hour burn ti..

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Money Draw Blessed Herbal Candle

Money Draw Blessed Herbal Candle

A money green candle with a honeysuckle, patchouli and grapefruit oil blend. 1.5 x 7 pillar with a 4..

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Needed Change/Banishing Blessed Herbal Candle

Needed Change/Banishing Blessed Herbal Candle

A creamy candle with a heavy sandalwood blend. 1.5 x 7 pillar with a 40 hour burn time. Bring about..

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Prosperity Blessed Herbal Candle

Prosperity Blessed Herbal Candle

A prosperous green candle with an uplifting bergamot and clove blend. 1.5 x 7 pillar with a 40 hour ..

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Protection Blessed Herbal Candle

Protection Blessed Herbal Candle

A deep myrrh blend of essential oils in a midnight black candle. 1.5 x 7 pillar with a 40 hour burn ..

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Spiritual Cleansing Blessed Herbal Candle

Spiritual Cleansing Blessed Herbal Candle

An all white candle with a lemongrass, sage and cypress blend. 1.5 x 7 pillar with a 40 hour burn ti..

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Stability Blessed Herbal Candle

Stability Blessed Herbal Candle

An earthy brown color blended candle with a cypress and patchouli blend. 1.5 x 7 pillar with a 40 ho..

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Ancestor Blessed Herbal Candle

Ancestor Blessed Herbal Candle

Spirit Guide Blessed Herbal Candle is a white candle infused with a peppermint musk blend. 1.5&rdquo..

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Problem Solving Blessed Herbal Candle

Problem Solving Blessed Herbal Candle

A honey colored candle with a honeysuckle scent. 1.5 x7 with a 40 hour burn time. Each challenge, l..

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Truth and Justice Blessed Herbal Candle

Truth and Justice Blessed Herbal Candle

A brilliant blue candle of temple incense quality. The Frankincense, Myrrh and Sandalwood will remin..

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Chakra Magic Answers Candle

Chakra Magic Answers Candle

Answers Chakra Magic candle is Violet, 2" dia. x 4.5" tall, 40 hours burn time. Spicy temple scent o..

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Chakra Magic Clarity Candle

Chakra Magic Clarity Candle

Clarity Chakra Magic candle is indigo blue, 2" dia. x 4.5" tall, 40 hour burn time. A wake me up ble..

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Chakra Magic Confidence Candle

Chakra Magic Confidence Candle

Confidence Chakra Magic candle is Sunny Yellow, 2" dia. x 4.5" tall, 40 hour burn time. A fresh blen..

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Chakra Magic Empowered Candle

Chakra Magic Empowered Candle

Empowered Chakra Magic candle is bright blue, 2" dia. x 4.5" tall, 40 hour burn time. Uplifting Fran..

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Chakra Magic Healing Candle

Chakra Magic Healing Candle

Healing chakra magic candle is clover green, 2" dia. x 4.5" tall, 40 hour burn time. A woodsy floral..

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Chakra Magic Love Candle

Chakra Magic Love Candle

Love Chakra Magic candle is brilliant orange, 2" dia. x 4.5" tall, 40 hour burn time. This sweet and..

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Chakra Magic Success Candle

Chakra Magic Success Candle

Success Chakra Magic candle is Vibrant Red, 2" dia. x 4.5" tall, 40 hour burn time. A grounding blen..

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Full Moon Drawing Down the Moon Candle

Full Moon Drawing Down the Moon Candle

A blend of jasmine and frankincense in an ivory 2" x 7 " pillar with 50 hour burn time. Magic, imag..

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New Moon Drawing Down the Moon Candle

New Moon Drawing Down the Moon Candle

A blend of frankincense and myrrh in a dark midnight 2" x 7" pillar that burns for 50 hours. Beginn..

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Adam & Eve Motor City Hoo Doo Candle

Adam & Eve Motor City Hoo Doo Candle

A lush burgundy candle, with an earthy floral scent. 2 x 4 pillar burns for 40 hours. Whether you a..

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Adam & Steve Motor City Hoo Doo Candle

Adam & Steve Motor City Hoo Doo Candle

A deep purple candle with an uplifting patchouli scent. 2" x 4" pillar burns for 40 hours. Whether ..

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Alice & Eve Motor City Hoo Doo Candle

Alice & Eve Motor City Hoo Doo Candle

A bright red candle with an earthy lavander scent. 2" x 4" pillar burns for 40 hours. Whether you a..

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Black Cat Motor City Hoo Doo Candle

Black Cat Motor City Hoo Doo Candle

A deep black candle with a bright spicy scent. 2 x 4 pillar burns for 40 hours. In Hoo Doo the Blac..

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Cleo Mae Motor City Hoo Doo Candle

Cleo Mae Motor City Hoo Doo Candle

A hot pink candle with a musky floral scent. 2" x 4" pillar burns for 40 hours. Created to bring ou..

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Come To Me Motor City Hoo Doo Candle

Come To Me Motor City Hoo Doo Candle

A lipstick red candle with a earthy lavender scent. 2 x 4 pillar burns for 40 hours. Magnetize your..

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Crown Of Glory Motor City Hoo Doo Candle

Crown Of Glory Motor City Hoo Doo Candle

A luminescent yellow candle with an earthy scent. 2 x 4 pillar burns for 40 hours. Help insure succ..

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Fiery Wall of Protection Motor City Hoo Doo Candle

Fiery Wall of Protection Motor City Hoo Doo Candle

Fiery yellow-orange candle with an earthy pepperminty scent. 2 x 4 pillar burns for 40 hours. Prote..

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Gossip Stop Motor City Hoo Doo Candle

Gossip Stop Motor City Hoo Doo Candle

An avocado green candle with a spicy musk scent. 2" x 4" pillar burns for 40 hours. Ferma la bouche..

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Helping Hand Motor City Hoo Doo Candle

Helping Hand Motor City Hoo Doo Candle

A rich dark blue candle with an earthy bergamot and frankinsence blend. 2" x 4" pillar burns for 40 ..

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High John Motor City Hoo Doo Candle

High John Motor City Hoo Doo Candle

A deep dark purple candle with an uplifting patchouli blend. 2 x 4 pillar burns for 40 hours. The l..

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Lucky 7 Motor City Hoo Doo Candle

Lucky 7 Motor City Hoo Doo Candle

A fiery orange candle with a sweet spice scent to heat up your luck. 2 x 4 pillar burns for 40 hours..

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Money Draw Motor City Hoo Doo Candle

Money Draw Motor City Hoo Doo Candle

A rich green candle with an woodsy scent. 2 x 4 pillar burns for 40 hours. Magnetically attract the..

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Querent Caller Motor City Hoo Doo Candle

Querent Caller Motor City Hoo Doo Candle

A brick colored candle with a sweet floral scent. 2 x 4 pillar burns for 40 hours. Hold the candle ..

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Recover Lost Money Motor City Hoo Doo Candle

Recover Lost Money Motor City Hoo Doo Candle

A pumpkin colored candle with a sweet citrus scent. 2" x 4" pillar burns for 40 hours. Whether lent..

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Reversing Motor City Hoo Doo Candle

Reversing Motor City Hoo Doo Candle

A two tone orange/red and black candle with a dual scent of clearing peppermint and grounding sandal..

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Road Opener Motor City Hoo Doo Candle

Road Opener Motor City Hoo Doo Candle

A deep blue candle with a cleansing juniper blend. 2 x 4 pillar burns for 40 hours. Lay out the pat..

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Scales of Justice Motor City Hoo Doo Candle

Scales of Justice Motor City Hoo Doo Candle

An earthy brown candle with a balanced woodsy/floral scent. 2 x 4 pillar burns for 40 hours. Weigh ..

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Spiritual Cleansing Motor City Hoo Doo Candle

Spiritual Cleansing Motor City Hoo Doo Candle

A rich purple candle with an heavy sage and cedar blend. 2 x 4 pillar burns for 40 hours. Clear off..

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Tranquil Home Motor City Hoo Doo Candle

Tranquil Home Motor City Hoo Doo Candle

A gentle lavender colored candle with a calming floral scent. 2 x 4 pillar burns for 40 hours. Smoo..

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Come To Mama Wicked Witch Mojo Candle

Come To Mama Wicked Witch Mojo Candle

An amber candle with a musk and peony blend 2 x4 pillar burns for 40 hours. When attraction is the ..

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Everything And Then Some Wicked Witch Mojo Candle

Everything And Then Some Wicked Witch Mojo Candle

A golden yellow candle with a sandalwood and peony scent. 2 x4 40 pillar burns for 40 hours. Who sa..

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Fast Cash Wicked Witch Mojo Candle

Fast Cash Wicked Witch Mojo Candle

A green candle with a cedarwood and honeysuckle blend. 2 x4 pillar burns for 40 hours. "Money may n..

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Flying Monkeys - Wicked Witch Mojo Candle

Flying Monkeys - Wicked Witch Mojo Candle

A purple candle with a sandalwood and myrrh blend. 2 x4 pillar burns for 40 hours. "Locks and bolts..

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It Sucks To Be You Wicked Witch Mojo Candle

It Sucks To Be You Wicked Witch Mojo Candle

A black candle with a ginger and vanilla blend. 2 x4 pillar burns for 40 hours. "You messed with th..

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Makin' Tracks Wicked Witch Mojo Candle

Makin' Tracks Wicked Witch Mojo Candle

An orange candle with a juniper and peony blend. 2" x 4" pillar burns for 40 hours. "It's the next ..

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Outta My Way Wicked Witch Mojo Candle

Outta My Way Wicked Witch Mojo Candle

A teal candle with a frankincense and lemongrass blend. 2 x4 pillar burns for 40 hours. "Obliterate..

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Poof!  Wicked Witch Mojo Candle

Poof! Wicked Witch Mojo Candle

A cream candle with a sandalwood and ginger blend. 2 x4 pillar burns for 40 hours. "This banishing ..

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Red Stilettos Wicked Witch Mojo Candle

Red Stilettos Wicked Witch Mojo Candle

A jasmine and orange blossom in a strawberry red 2 x4 40 hour candle. "Candy is dandy. But nothing ..

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Shut your Mouth Wicked Witch Mojo Candle

Shut your Mouth Wicked Witch Mojo Candle

Amber, Rose and Nutmeg in an Avocado 2 x4 40 hour candle. "Tired of folks talking trash? Even a goo..

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Tornado Alley Wicked Witch Mojo Candle

Tornado Alley Wicked Witch Mojo Candle

A white candle with a myrrh, juniper and balsam peru blend. 2 x4 pillar burns for 40 hours. "Gettin..

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Wishin' Mojo Wicked Witch Mojo Candle

Wishin' Mojo Wicked Witch Mojo Candle

A hot pink candle with a dragons blood, cedar, sage and sandalwood scent. 2 x4 pillar burns for 40 h..

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Bitch Be Gone Wicked Witch Mojo Candle

Bitch Be Gone Wicked Witch Mojo Candle

Bright Orange with a musky sweet scent. This candle is 2"x4" and burns for 40 hours.  So Power..

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Forever Mine Wicked Witch Mojo Candle

Forever Mine Wicked Witch Mojo Candle

Hot pink candle with a sexy spicy aroma. This 2"x4" candle burns for 40 hours. Love me, romance me,..

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Wakin the Dead Wicked Witch Mojo Candle

Wakin the Dead Wicked Witch Mojo Candle

An eggplant color candle with a warm spicy floral scent. This 2"x4" candle burns for 40 hours. If y..

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Dragon's Blood Witch's Brew Candle

Dragon's Blood Witch's Brew Candle

A blood red candle with dragon’s blood fragrance. 2.5 x 6.5 pillar burns for 80 hours. Sweet s..

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Evil Eye Witch's Brew Candle

Evil Eye Witch's Brew Candle

A brilliant blue candle with a juniper and rose scent. 2.5 x 6.5 pillar burns for 80 hours. A penetr..

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Witch's Brew Original - Witch's Brew Candle

Witch's Brew Original - Witch's Brew Candle

A witch's black candle with the perfect magical resin essential blend. 2.5 x 6.5 pillar burns for 80..

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Witch's Purse Witch's Brew Candle

Witch's Purse Witch's Brew Candle

A prosperous green candle with sweet rich essential blend. 2.5 x 6.5 pillar burns for 80 hours. Fill..

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Ganesha World Magic Candle

Ganesha World Magic Candle

A vibrant pink candle with a sweet date, tangerine and bergamot scent. 2.5 x 6.5 pillar burns for 80..

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Lakshmi World Magic Candle

Lakshmi World Magic Candle

A magenta candle with a heady sandalwood and jasmine blend. 2.5 x 6.5 pillar burns for 80 hours. La..

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Sacred White Sage World Magic Candle

Sacred White Sage World Magic Candle

A natural white candle, with a blend of three sacred sage oils. 2.5 x 6.5 pillar burns for 80 hours...

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Sweet Grass World Magic Candle

Sweet Grass World Magic Candle

A seafoam green candle with a sweet grass blend. 2.5 x 6.5 pillar burns for 80 hours. Awakening the..

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