Coventry Creations Articles

World renowned candlemaker, Coventry Creations, and celebrity witch, Dorothy Morrison, pass the decade milestone in their business relationship. Combining forces in the early 2010’s, the two have produced thousands of the popular Wicked Witch Mojo line of intention candles and have shipped them all over the globe.   The partnership continues to be a natural fit as Coventry Creations is headed by one of today’s most respected practicing witches, Jacki Smith. Choosing to share her talents with the world, Smith founded Coventry Creations in 1992 to provide quality intention candles to a market lacking an authentic product. Over two million candles and 30 years later, Coventry Creations is the most well-known name in the intention candle industry.   Dorothy Morrsion has been a practicing witch since the early seventies and is the award-winning author of 14 best selling books on magic and witchcraft. She’s the owner of Wicked Witch Studios, an...

World renowned intention candle maker, Coventry Creations, has introduced the Awakening Goddess candles. Hitting shelves just in time for Women’s History Month, these 5 candles will only be available for a limited time and a portion of the proceeds will be donated to Planned Parenthood.   Like other Coventry Creations products, the Awakening Goddess candles are each designed to help meet a specific challenge, overcome a particular problem, or bring about a positive personal change. What makes these candles special is that they do so with a focus on female empowerment.   The candles, Inner Justice, Unbounded Joy, Liberation, Financial Freedom, and Empower, are handmade with specially curated scents, colors, and herbs. Each is wrapped with an inspirational inscription and comes tied with a beautiful gemstone pendant. And, in the spirit of helping and empowering women, Coventry Creations will donate a portion of the proceeds from each Awakening Goddess candle to...

FERNDALE, MICHIGAN, UNITED STATES, February 15, 2022 – Coventry Creations, the world’s leading intention candle maker, continues to keep prices in check and customers happy as inflation tears through the industry. With rising costs throughout the supply chain, many vendors and suppliers are adjusting prices accordingly. As a result, Coventry Creations has made some organizational and creative cost-saving measures to weather the storm.   As part of its record-breaking growth in 2021, the 30 year old company added key pieces to its leadership team. One of the most impactful additions was Operations Manager and lean manufacturing and quality expert, Charlie Lumley.   Lumley, a manufacturing veteran from the fast-paced and efficiency-obsessed automotive industry, brings much-needed experience in streamlining processes for increased productivity, lower costs, and less waste. Introducing kanban and other system improvements, he has enabled Coventry Creations to keep profit margins steady even as material costs continue to increase.  ...

Entering the 3rd year of the COVID 19 pandemic, Coventry Creations and others in the self-help and metaphysical industry are still riding a wave of increased consumer interest. Skyrocketing growth and record sales have become par for the course as people seek new ways to navigate the new normal.    In 2021 Coventry Creations saw a 300% increase in profits by way of an eye-popping 75% improvement in sales. Both set records for the nearly 30 year old company and were realized during the peak of the pandemic and all of the obstacles that came with it, including a global shipping crisis. Two weeks into 2022 finds the organization on the same trajectory with no slowdown in sight.   “The pandemic has been horrible,” said Jacki Smith, president of Coventry Creations. “When you consider all the sickness and the people that have passed away, it’s hard to find a silver lining....

FERNDALE, MI., December 1, 2021 -- Coventry Creations, a leading supplier of intentional candles, blended oils, and other specialty products for insightful and magical lifestyles, will close out the year with a company best in both sales and profits.    Despite the ongoing global pandemic and worldwide supply chain issues, the nearly 30 year old company in Ferndale, MI recorded an incredible 75% increase in sales in 2021 while also realizing a 300% improvement in profits over the past year. And, for good measure, Coventry Creations grew its workforce by 100% to keep pace with its rapid growth.   “Continually staying fresh with new product lines, establishing strategic partnerships, and the constantly increasing number of people interested in alternative spirituality has not just resulted in a great year for us here at Coventry Creations, but also positions us for continued growth in 2022,” said Jacki Smith, President of Coventry Creations.  ...

FERNDALE, MI., October 18, 2021 -- Coventry Creations, a leading supplier of intentional candles for insightful and magical lifestyles, is releasing a new line of astrology linked products called Astro Magic. The new products will include 10 boxed herbal candles with personal astrology guides and 10 similarly formulated sprays, each corresponding to celestial bodies or astrological events.   The products, with names like “Jupiter - Lucky Star,” for aligning your energy with Jupiter and “Mercury Retrograde - Neutralizer,” for combating the effects during Mercury Retrograde, are for those wanting to harness the energy and influences of the stars and heavenly bodies for spell crafting, intention work, and creative visualization meditations.   “As with all of our products, there was a lot of time spent getting each blend just right,” said Jacki Smith, president of Coventry Creations. “We didn’t just swipe a candle off the shelf, add an ingredient, and give it...